The Bottom Line
Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.
Why the Holidays are Prime Time for your PR Campaign
The holidays usher in a most wonderful time of year - and a most opportune season for public relations. As festive cheer spreads, customers engage more with brands while media appetite grows. This convergence sets the stage for impactful PR campaigns. Here are a few...
Breaking Down the Open AI Timeline with Fintech PR
The Open AI saga provides key takeaways for financial services and public relations experts Artificial intelligence has been one of the hottest-button topics of late. It has been plagued with skepticism since it first broke on the market, starting all the way back in...
5 Things We Can’t Wait to Experience at the 2023 FTT Embedded Finance & Super Apps Conference
We’re thrilled for this year’s FTT Embedded Finance & Super Apps conference coming up December 6-7 at the majestic Hotel Kabuki in San Francisco. The conference always promises to be a top gathering for the latest trends in embedded finance and fintech innovation,...
Preparing for the Inevitable: Crisis Communications Planning for Cybersecurity Threats
According to a recent report by the Identity Theft Resource Center, through the first three quarters of 2023, there have been 2,116 reported data compromises, setting a new annual record with three months yet to go. Just this week, mortgage servicing giant, Mr. Cooper...
Breaking Down the Trial of Sam Bankman-Fried
Last week, disgraced FTX founder Sam Bankman-Fried was found guilty on all seven counts of fraud and conspiracy. The former crypto executive, who was touted as “crypto’s golden boy” and “the next Warren Buffet,” was accused of mismanaging customer funds stored on his...
Money20/20: A Few of Our Favorite Things
Money 20/20 – it’s the biggest fintech conference in the U.S., but it’s also home to eager professionals excited to learn more from the experts in the industry. Along with industry leaders, Money 20/20 is host to several journalists who have shared their expertise in...
Our Time at Money20/20 in Photos
We’ve just returned from Money20/20 USA 2023. We’ve had a packed schedule with LOTS going on, so we wanted to share a few favorite photos from our time at the conference. Alloy’s Women in Fintech Happy Hour at Bouchon at The Venetian! We got to enjoy gorgeous views,...
What We’re Expecting to Hear About at Money20/20
The biggest fintech conference in the U.S. is just a week away, and companies from all over the country (and the world) will be coming to show off their innovative products and services. Some of our KCD PR team members will be attending- some for the first time, and...
Unlocking the Future of NFTs: Beyond Digital Art and Collectibles
In recent years, Non-Fungible Tokens (NFTs) have taken the world by storm, transforming how we perceive and interact with digital assets. Although people mostly associate them with digital art and collectibles, NFTs have rapidly evolved and expanded their reach. Their...
Marketing and the Taylor Swift Effect
Calling all PR professionals and Swifties! Look what you made me do – I’m talking about writing this blog post, of course. Unless you’ve been living under a rock the past couple of weeks, then you’ve probably heard that pop sensation, Taylor Swift, and Kansas City...
How Marketing for the Barbie Movie was a “Dream”
The billion-dollar success of the Barbie movie was no joke. Not only was it a blockbuster, but it spawned a trend known as “Barbie Summer” that will likely be looked back on for years to come. Pink drinks, pink clothing, and Barbie-inspired events are just a few of...
Finovate Fall 2023 Recap
Another trip to NYC and another great conference in the form of Finovate Fall 2023 in the books! Each year fintech companies from all over congregate to showcase their latest innovations and network with fellow enthusiasts. In this year’s 2 day event over 375...
How to Build a Community Through Web3 Marketing
When I attended my first Web3 conference, I entered with caution, not fully confident about how a newcomer to the space would be approached. I’d heard nauseating stories of “crypto bros” being the next ideation of the finance bro, just with worse hair and...
What are Companies Doing to Combat Inflation?
Economic tensions are high across the U.S. this year. Key factors like increasing geopolitical issues, rising interest rates, and the ongoing student loan debate tightening the proverbial economic rope. But inflation is a chief factor, if not the chief factor. ...
Back to School on Fintech
It's back-to-school season! People all over the country are returning to educational institutions to learn more and solidify concepts that have been taught over a number of years. This thirst for knowledge got me thinking, it's never too late for a refresher on an...
AI in Crisis Communications: Bring in the Avengers
In a reality where artificial intelligence is here, we need to prepare for some of the drawbacks. What if your company has an Ultron-level crisis, but no Avengers to come in and save the day? Believe it or not, KCD PR can be your superhero squad. Whether you’re...
A Hot Gal, Hot Weather, and Hot Fintech Summer
This summer has been HOT, HOT, HOT, in more ways than one. It seems like every time we open up an app or the paper, turn on the news, or scroll social media, there are three subjects we are sure to see right away: HOT GALS: Women in entertainment are absolutely...
Demystifying Web3 to Captivate Your Audience
Web3 has revolutionized the internet, transforming how we interact, transact, and communicate online. This iteration of the internet revolves around decentralization and user-centricity. As the ecosystem gains momentum, the demand for well-crafted content on the...
5 Ways that PR Agencies Can Help Fintechs Navigating Crisis
It is no secret that fintechs are facing a myriad of challenges these days, from cybersecurity threats to constantly shifting regulatory environments, and increased competition. More than ever, these organizations need a way to effectively communicate and disseminate...
Navigating the Crypto Landscape Post-crisis: It’s Time to Get Back to Basics
From conception, decentralized finance and blockchain technologies have had a major messaging problem. There’s very little about the word ‘cryptocurrency’ that instills trust, and whoever came up with the term ‘nonfungible token’ clearly had no eye for the consumer....